You didn’t start practicing law to count minutes. You chose this path for more. More impact. More freedom. More profit. But somewhere along the way, that vision got buried under a mountain of time entries, invoices, and second-guessing. You’re doing better work than ever—but you’re still undercharging. Still overdelivering....
Read MoreEverywhere I look, I see the same message:“Lawyers have to get away from hourly billing.”And that’s true. With AI and tech-enabled practices, the math just doesn’t work anymore. Hourly billing means either:Charging sky-high rates that scare off clients, orChasing more clients and more work just...
Read MoreI don't typically share stories as personal as this, but this one hit me hard. And if it could help someone make different decisions than I did during the first 20 years of my career, it would be worth it.Last week, my youngest son went...
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Last Friday,after an over-scheduled day sprinkled withemails,texts,callsall starting with “can I talk to you today?”and the reality that there simply were not enough hours,I went to celebrate my birthday at a cooking class.Let’s just say: the chef seemed like she’d had a long week too.The...
Read MoreLast Monday was supposed to be just another workday. Our kids were off having their own summer adventures, and the calendar would suggest it was time to buckle down and work. But the beautiful thing about creating a business that loves you back is that...
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Walking down my street this morning, I noticed the tree trimmers had just wrapped up their annual hurricane-season ritual—trimming branches away from power lines. Here in Florida, it's essential prep work designed to prevent outages and chaos when storms inevitably hit. #hurricaneprepOne tree, in particular,...
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When I was General Counsel for a theme park company, our management team brought in a pricing expert who had spent much of her career at Disney.If anyone understands the psychology of pricing, it’s Disney.She helped us see pricing in a whole new light —...
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I came across a photo of myself on law school graduation day.Smiling. Hopeful. Incredibly Enthused.My lifelong dream of becoming a lawyer, offer in hand from an amazing respected firm, the world was my oyster.I brought the skills that made me successful throughout school into my...
Read MoreReal talk: Hourly billing might be costing you your dream clients. Not because they can't afford you. Not because they don't value legal services. But because they don’t want to buy time — they want to buy results. https://vimeo.com/1085096255 Here’s what I mean: Clients who align with your values,...
Read MoreWhen they hear we don't bill by the hour, lots of law firm owners tell us the same thing: “I want to stop billing by the hour - I just need help with pricing.” But 9 times out of 10? Pricing isn’t the problem. The problem is how you're...
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