What Makes You THE ONE—Not Just Another Lawyer
Here’s the thing no one tells you when you start your own law firm:
Being “really good at what you do” isn’t enough to stand out.
There are a lot of good lawyers out there. Your clients don’t need “good.” They need someone who makes them feel like:
👉 “She gets me.”
👉 “She’s built for this.”
👉 “I trust her with this important thing.”
That’s not just a skillset issue. It’s a positioning issue.
Your ideal clients don’t choose you because you’re competent.
They choose you because they believe:
- You understand their world
- You’ve solved this exact kind of problem before
- You make it feel easy and safe to say yes
In marketing terms, this is your positioning power moment.
As Donald Miller teaches in StoryBrand, your client is the hero—you’re the guide.
And when your message clearly shows them that you understand their problem and have a plan to solve it, they want to choose you.
Or as Brené Brown might say: “People are hardwired for connection.”
When your messaging reflects authenticity, clarity, and courage? Your ideal clients feel safe—and they lean in.
So if your calendar is full, but your soul feels… not so much?
✅ Stop trying to market like everyone else.
✅ Get clear. Get authentic. Get magnetic.
✅ Build your practice for the clients you actually love to serve.
You’re not just a lawyer.
You’re the lawyer—for the right client.
To your PROmance (and to magnetizing the RIGHT revenue),
Whit