You’re Not for Everyone — And That’s Your Superpower
Real talk, friend,
You didn’t leave BigLaw to build a practice that drains you just a little less. You left because you believed in something better—for your clients, your family, and yourself.
But somewhere between launching your firm and trying to keep the lights on, you started saying yes to everything. Yes to the client who doesn’t respect boundaries. Yes to the fire drill project that “just needs a few hours.” Yes to the discounted rate—again.
Here’s the hard truth:
>>> Your calendar and your bank account are full of decisions you made. If you made those decisions from fear, and not alignment, I’d bet you’re realizing that now it’s costing you.
The most profitable law firms aren’t built by lawyers who say yes to everyone. They’re built by lawyers who boldly say:
👉 This is who I serve.
👉 This is how I work.
👉 This is what it costs.
If that sounds like a Seth Godin-style “Purple Cow” moment—yes. Get weird. Stand out. Say no to the wrong work so your perfect-fit clients can find you.
As Gwen often says: you have to know what your ideal client really wants—and also who you really want to work with. That’s where the magic (and the money) is.
Want to attract better clients and build pricing that actually pays you well? It starts with this:
Decide who you’re here for—and lovingly decline the rest.
You’re not for everyone.
That’s not the problem. That’s the plan.
To your PROmance,
Whit