Why Hourly Billing Is Repelling the Right Clients
Real talk: Hourly billing might be costing you your dream clients.
Not because they can’t afford you. Not because they don’t value legal services. But because they don’t want to buy time — they want to buy results.
Here’s what I mean:
Clients who align with your values, trust your expertise, and are ready to pay for your brilliance aren’t shopping for the lowest hourly rate. They’re trying to solve a problem, achieve a goal, or get peace of mind. When you lead with a price-per-hour instead of the value you deliver, they don’t see the match.
They feel uncertain. Confused. Like maybe you’re not the right fit after all.
Meanwhile, hourly billing is attracting the wrong clients — the ones who nickel-and-dime your time, micromanage the work, delay payment, or disappear altogether.
You know the ones.
The pricing model is sending signals — and for too long, lawyers have been sending the wrong one.
So, if you’ve ever wondered why your inbox is full but your calendar is draining, or why the “dream clients” you hoped would show up never quite do — it may be time to rethink your pricing model.
The good news? This is fixable.
We help women law firm owners like you shift into pricing models that reflect your value and attract exactly the right clients — the ones who light you up and pay you well.
You don’t have to keep working your face off for too little. You can build a practice that loves you back.
Ready to stop repelling and start attracting?
Let’s fix this.
To your PROmance!
Whit