You Don’t Have a Pricing Problem. You Have a Value Framing Problem.
When they hear we don’t bill by the hour, lots of law firm owners tell us the same thing:
“I want to stop billing by the hour – I just need help with pricing.”
But 9 times out of 10?
Pricing isn’t the problem.
The problem is how you’re framing your value.
If your client thinks they’re buying 3 hours of your time, they’ll question every line item on every invoice.
If your client understands they’re buying peace of mind, a faster path to resolution, protection for their family or business, or whatever other solution you provide—they’ll see the value, not just the number.
So if you’re underpaid, constantly re-scoping, or feeling nervous when it’s time to talk money, here’s what to ask:
1️⃣ What outcome does my client really want—and what is that worth to them?
2️⃣ What solution and value do I consistently deliver—and how can I price around that, not my hours?
3️⃣ Can I offer that result in a way that generates recurring or predictable revenue for me, and recurring value for the client?
Pricing isn’t just math. It’s messaging. It’s design. It’s strategy.
Inside our Path to PROmance™ method, we teach:
- How to reframe your services into clear, high-value outcomes
- How to price those outcomes in ways that build recurring revenue
- And how to pitch those packages with confidence (and without apology)
You deserve to be well paid for excellent work.
But more than that—you deserve to be paid predictably for work that’s sustainable, scalable, and joyful.
Let’s build a pricing model that finally supports the life and practice you’re working so hard to create.
To your PROmance,
Whit