“What Exactly Do You Do?” (And Why a Clear Offer Makes You More Money)
If you’ve ever had a potential client look at you sideways and say:
“So… what exactly do you do?”
Then I’ve got news: your offer isn’t clear enough.
And unclear offers are expensive.
When you’re a lawyer who’s good at a lot of things, it’s easy to say:
- “I help with business law.”
- “I do estate planning and contracts.”
- “I serve small businesses.”
But vague descriptions make you forgettable. And forgettable doesn’t get referrals—or get paid.
Instead, you need a clear, compelling offer that:
- Tells the right clients exactly what you’ll help them achieve
- Highlights the transformation or result you deliver
- Shows them why you’re the best person for the job
Think: “I help small business owners avoid legal landmines—so they can grow without getting sued.”
Or: “I help families protect what matters most, with estate plans that actually work when they’re needed.”
That kind of clarity makes it easy for people to say yes—and for others to refer you.
In our Path to PROmance™ method, we help lawyers:
- Uncover their signature strengths
- Define their ideal client’s biggest need
- Package their work into offers that sell and scale
Because when you can articulate your value clearly?
You get paid better. Clients show up ready to work with you. Your confidence skyrockets.
So I’ll ask you what that confused client asked:
What exactly do you do?
And is it time to make your answer work harder for you?
To your PROmance,
Whitney Harper