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Episode Summary: In this episode, Gwen and Whitney speak with lawyer coach, Steve Fretzin, about how lawyers can create a law practice that truly supports their life. Steve shares practical strategies for qualifying clients, saying “no” with confidence, and focusing on meaningful, profitable work. He…
Episode Summary In this episode, Steve Fretzin shares how lawyers can stop chasing clients and start building authentic, profitable relationships through his “Sales-Free Selling” approach. He explains how to create a predictable business development process, find your niche, and gain control of your legal career—all…
Gwen and Whitney sit down with business development lawyer coach Steve Fretzin to explore how lawyers can grow their practices without “selling.” Steve shares how he helps attorneys build systems for client growth, overcome ego barriers, and turn consistency into success. He also shares stories…
Episode Summary: In this episode, Gwen and Whitney dive into the concept of deliverables-based pricing and why moving away from the billable hour can transform a law practice. They share their journey of trial and error with flat fees and how they developed a dynamic,…
In this episode, Gwen and Whitney dive into the challenges and opportunities lawyers face when deciding whether to operate as generalists or specialize in a niche. They explores how focusing on ideal clients, niching down, and building domain expertise can increase profitability, improve client experience,…
Episode Summary In this episode of Off the Clock, Gwen and Whitney dive into the essential mindset shift every lawyer needs: treating your law practice as a business. They explore why profitability matters, how to apply proven business principles, and the importance of CEO time…
